May 24, 2021 (Washington, D.C.) Veteran automotive journalist and publisher Randi Payton joins the NationalBlackGuide.com, LLC (NBG) to provide consumer automotive content on its website and mobile app. NBG is a national and multi-city business directory, shopping channel, and news service.
The NationalBlackGuide.com has been serving the African American community for more than ten years. It provides news content, black business directories, event calendars, a mobile app, and networking opportunities to over 10 million consumers and more than 350,000 subscribers.
“My mission is to help multicultural consumers make informed decisions on new vehicles,” says Payton. “The National Black Guide is an opportunity to share the latest news on the auto industry and new vehicles to African Americans through a multi-channel news platform that includes social media, web, mobile, and eNewsletters.”
Payton is a global award-winning automotive publisher who founded the Decisive Media Network (formerly On Wheels, Inc.), which publishes an automotive column in a network of multicultural business and lifestyle magazines. In 1995, Payton launched the first and only national automotive magazines for African Americans (African Americans On Wheels), Latinos (Latinos On Wheels), and Asians (Asians On Wheels). At the same time, On Wheels became the first automotive magazine in the U.S. to launch a website on the World Wide Web.
Payton is best known for his work in helping to expand diversity communications in almost every significant segment and sub-segment of the automotive industry, including motorsports, the aftermarket, dealerships, suppliers, marketing, public relations, and auto shows.
Under his leadership, Decisive Media produced the Annual Urban Wheel Awards and the Urban Vehicle of the Year Awards, in conjunction with the North American International Auto Show. He also partnered with other auto shows to help attract more multicultural consumers and media, including the New York International Auto Show, where he hosted the Urban Dealer Awards. Hispanic and Asian awards were also held at the Miami and San Francisco Auto Shows.
“We’re excited to have writers of Payton’s caliber join our team,” said Leonard Young, founder of the National Black Guide. “Purchasing an automobile is the second largest expense for most African Americans, and automotive content and a dealership locator will be a valuable addition to our multimedia platform.”
According to Payton, National Black Guide subscribers will no longer have to search the web to find an expert opinion on new vehicles or make uninformed decisions. The first article is a two-part review of 2021 new cars, trucks, and SUVs. https://nationalblackguide.com/article/2021-road-test-reviews-and-what-you-need-to-learn.html
Our first step is to provide informative auto content to readers to help them make informed decisions. The next step will be to connect consumers to online shopping via a network of dealerships, said Payton.
In addition to its national multimedia platform, the NationalBlackGuide.com has city pages in Atlanta, Baltimore, Chicago, Delaware, Detroit, Houston, Los Angeles, Newark, New York, Philadelphia, and Washington, D.C. It provides news and relevant content to more than 350,000 subscribers through daily news, blogs, business directory, mobile app, event calendars, email blasts, social media (Instagram, Facebook, LinkedIn, and Twitter).
The National Black Guide recently launched the BlackGuide App, which connects to the NationalBlackGuide.com website and provides local/national news, an events calendar, and a black business directory that connects its subscribers to black businesses near them. The NationalBlackGuide app makes it easier to find and support local black-owned businesses.
According to the latest data from the SBA’s Office of Advocacy, African Americans own 2.6 million small businesses. The BlackGuide app is geared to empower individuals to have more options regarding ways to be informed of and support these businesses. For more information on the National Black Guide, contact: Leonard Young at info@nationalblackguide.com or Randi Payton at rpayton@randolphp.sg-host.com.
