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2024 Audi Q8 e-tron quattro: Sophisticated, Seamless Electrification

by Randi
written by Randi

It was a glorious holiday weekend with both the weather and my means of dignified transportation represented by the 2024 Q8 e-tron, Audi’s all-new, all-electric luxury SUV. The German EV features increased range, higher-powered charging, and improved driving dynamics to ascertain that your daily commutes are not only pleasurable but simultaneously exhilarating.

Introducing the e-tron Brand

First introduced in 2018 in the form of the Audi e-tron, newer and more advanced e-tron variants are popping up across the lineup from the sporty e-tron GT to the utility-focused Q4 e-tron. Audi also offers the Q4 and Q8 as Sportback e-trons. The proliferation of the electric brand will become a staple since every new Audi model introduced in 2026 and after will be fully electric. In fact, 30% of Audi’s US sales stem from plug-in hybrids and EVs.

Q8 and Q8 e-tron Differentiations

Based on the flagship Q8 gasoline model in name and body type, which Automotive Rhythms has in its fleet for long-term testing, the Q8 e-tron receives aero cues up front and in the rear, squats lower, is a bit shorter, and highlighted by an array of aerodynamic rim styles and sizes including my Q8 e-tron’s optional 21” 5-arm aero structure design wheels with a bi-color finish. For traction, they pair with Hankook all-season tires. The Singleframe grille remains but with a new lighting signature. Additionally, the electric SUV inherits Audi’s first laser-etched badging on the B-pillar.

From a driving perspective, a new sliding gear shifter replaces the Q8’s traditional hand shifter and opens up the center console for additional storage space which the Q8 lacks. More direct steering input results from enriched hardware upgrades and dynamic handling manifests from the adaptive air suspension’s software updates, all of which provide quicker and sharper responses to traffic patterns. At the same time, acceleration from the dual battery is swift and engaging.

e-tron Electric Performance

The 402-horsepower Q8 e-tron is engineered with a dual electric motor setup (front and rear), a 114-kilowatt-hour battery (kWh), optional dual charging ports at the front of the vehicle, a rear wheel-biased quattro AWD system, and an EPA-estimated range of 285 miles. If you choose the Q8 Sportback e-tron with the ultra package, range will increase to 300 miles. Utilizing DC Fast Charging, the electric SUV recharges from 10 to 80% in roughly 31 minutes. And depending on the equipment and amp rating, 240v Level-2 charging can take 6 to 13 hours. Ideally, EV owners should install a home charger to reduce possible public charging frustrations that may arise. The unit will also increase EV ownership satisfaction since your day will always begin with a full energy tank. Audi states they will work with Qmerit to help set up your installation and roll the costs into the monthly payment.

Inside the Cockpit

The Q8 e-tron cabin incorporates a wide panoramic sunroof with a sunscreen, a 4-spoke sporty steering wheel with regenerative brake paddles, and Audi MMI Navigation plus with MMI touch response. The dual-screen multimedia system consists of a 10.1” upper screen and a smaller 8.6” lower display which mainly handles the 4-zone automatic climate control. The top screen houses navigation, audio, apps, EV status, and Apple CarPlay. Though, many features can be activated through natural voice control. Audi Drive Select vastly differentiates the Q8 e-trons driving characteristics from 7 modes: off-road, all-road, efficiency, comfort, auto, dynamic, and individual. Lastly, premium audio by Bang and Olufsen will satisfy your musical taste, or you can power it off and naturally take in the e-tron’s soul through electric soundwaves.

EV Charging Ecosystem 

There are three levels of charging: Level 1 (your home outlet), Level 2 (240v in-home installation or public), and Level 3, aka DC Fast Charging, mostly installed at public retail locations. Level 1 is the slowest, giving you 3 to 5 miles per hour. Level 2 is the most convenient since it will majorly take place at home and energizes your ride 15 to 30 miles an hour. DC is the way to go when traveling with a low battery and is available from 25 kW to 350 kW for passenger EVs. Electrify America is Audi’s partner network and builds ultra-fast 150 kW and hyper-fast 350 kW chargers. Yet, Tesla has the most stable and efficient charging ecosystem, which is partly why they sell so many EVs.

Q8 e-tron Trims and Pricing

The 2024 Audi Q8 e-tron quattro has a starting MSRP of $74,400 for the Premium model.  You may also choose the $78,800 Premium Plus, the $84,800 Prestige, or the $87,550 Launch Edition featuring metallic black 21” 5-arm aero structure rims, the S line package, high-tech mesh anthracite inlays, and Valcona/Milano leather interior with piping. Each will supply you with two years of complimentary Electrify America DC fast charging.

#AutomotiveRhythms #2024AudiQ8etron #AudiQ8etron   #Q8etron #Q8 #AudiQ8 #AudiQ8Sportbacketron  #Audietron #Audiquattro  #Q4etron #Qmerit  #ElectrifyAmerica #HankookTires #AudiEV #AudiEVs #BangandOlufsen #ElectricVehicle #ElectricVehicles #EV #ElectricSUVs #EVs #GreenCars #electriccars #CarCharging #GreenEnergy #ZeroEmissionVehicle #zeroemissions #Electrification #Electricmobility  #emobility

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TSU Automotive Internship Concludes with Educational Tour of INFINITI’s Corporate Headquarters

by Randi
written by Randi

It was a momentous afternoon of networking activities as The Driving Force HBCU automotive internship concluded with an impactful visit to INFINITI’s corporate headquarters (HQ) in Franklin, TN. Created for Tennessee State University (TSU) scholars, the Black Automotive Media Group (BAMG) hosted the tour for the group to meet corporate leaders and VPs such as Craig Keeys, Chandra Vasser, Keri Kelly, Lanae Jackson, and Kyle Bazemore for a deeper understanding of the Japanese automaker’s workplace environment and career opportunities.

BAMG’s multimedia internship exposed the TSU students to journalism, broadcast, advertising, and public relations subject matters concerning the mobility sector with a focus on INFINITI luxury vehicles like the QX60. Virtual interaction occurred weekly as the interns participated in various training activities taught by professional automotive journalists, publishers, and seasoned media producers. They also heard from INFINITI marketing and communication executives and were tasked to dialogue with each and report back with editorial summaries. The students were also assigned a case study to pinpoint INFINITI’s diversity efforts while offering additional solutions from a youthful perspective.

“It’s imperative for organizations to cultivate the next generation of minority leaders, and we are honored to be part of this internship program,” said Craig Keeys, group vice president INFINITI Americas. “The Driving Force internship at TSU gives students important opportunities to develop their skills and helps organizations like INFINITI to identify individuals who can excel within the company’s staff.”

At HQ, the TSU cohort was extraordinarily inquisitive and asked insightful questions regarding negotiating salaries, internship expectations, and team building. Chandra Vasser suggested that they construct a diverse core of individuals that complement them instead of bringing in members with equivalent skill sets. She also encouraged each to challenge themselves to be bold and hardworking and to see every project and commitment through to completion. A particular query wondered how INFINITI comes across as a premium auto brand without showcasing elitist symbolism. INFINITI marketing responded by stating how the department incorporates premium touchstones but do so while showcasing the human side of the brand with a feeling of attainability. In addition, they intend for potential owners to feel welcomed, which can be problematic in the luxury space.

To enhance the tour with a personal touch, a TSU Alumni panel discussed goals for success. At the same time, Human Resources provided directives on interviewing and flourishing at INFINITI as a new employee. The collaborative teaching injected into the student’s consciousness included the following:

  • Investing in your career early by writing down goals and working on them daily.
  • Being resilient and using any challenges to rise above.
  • Researching positions that are applicative and conducive to interests.
  • Relying on your network habitually by using the associates in your business life who hail from various industries or speakers who have spoken at your school.
  • Avoid speaking about your financial situation, including recent car or home purchases.
  • Matching your proficiencies to the job position and speaking eloquently about your passions.
  • Paying attention to body language. Are you engaged? Do you have critical competencies on your resume? Are you asking relative questions about the company?
  • Lastly, inquiring about the values and culture of the company to ascertain that it is an ideal fit for your career.

The educational objective is to continue expanding learning opportunities for HBCU students and focusing on pathways toward automotive communications. Everyone in BAMG is dedicated to the cause and devotes time and energy to ensuring The Driving Force internship flows like spring water down river beds. Congratulations TSU students on completion of the program! 

#TennesseeStateUniversity #TSU #TSUTigers #HBCUPride #INFINITIMotors #INFINITIDiversity #BAMG #HBCUStrong #HBCU #HBCUInternship #Internships #InternshipStudent #Diversity #DiversityInternship #AutomotiveRhythms #Media #AutomotiveMedia #HBCUStudent #AutomotiveInternship #AutoCareers #AutomotiveCareers #KimatniRawlins

 

 

 

 

 

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Get to Know the 2nd Generation BMW M2: Longer, Wider, Fiercer!

by Decisive Media
written by Decisive Media

According to BMW, “M” is the most powerful letter in the alphabet. M also equates to emotion and motorsports, and with 50 years of engineering experience under its belt BMW M continues to innovate and inspire with roadrunners such as the second generation M2, your entry into the M club. Performance stems from an M TwinPower Turbo inline 6-cylinder which produces 453 German horses for its RWD platform. A standard 6-speed manual gearbox or the renowned 8-speed M Steptronic transmission with Drivelogic pair with the engine. Built at BMW’s San Luis Potosí plant in Mexico, the base MSRP is $62,200 plus $995 destination and handling.

BMW M has sold 60,000 M2s over seven years, so they have a successful model to build upon. The widened M2 features all the technology of the M4 and rides on a wheelbase longer than its predecessor. Thus, the small sports car is stable at high speeds as I witnessed during test driving along the desert roads of Arizona. Stylistically, the athletic proportions of the M2 are uniquely sculpted and set apart from its M3 and M4 siblings, with ultra-sharp and edgy features. Some M2 fans will love the futuristic design ethos and others will not. The front fascia is governed by a wide, frameless BMW twin-kidney grille while aggressively flared side skirts flow into broad, muscular wheel arches to create a motorsport demeanor. Staggered 19″ front and 20″ rear M double-spoke light-alloy rims in Jet Black and quad circular tips complete the appearance. The M Specific Exhaust System with electrically controlled flaps allows the M2 to change its attitude when the driver is ready to change theirs.

Inside the racy cockpit, M branding is omnipresent such as the illuminated seat emblem by night and M insignia within the M Sport seats, thick M steering wheel, seatbelts, and door panels. These subtle design enhancements are minor but have impactful implications. In addition, the 27.2” BMW Curved Display is angled towards the driver and incorporates iDrive 8, BMW Maps, and M-specific content to make the intuitive touch controls more straightforward. Finally, to elevate your M2 flow with the optional Carbon Package including an M Carbon Roof, M Carbon Bucket Seats in Black, full Merino Leather with M Color highlights, and Carbon Fiber trim. Thankfully, my ride was blessed with Carbon Fiber componentry for the steering wheel, paddle shifters, center stack, and console.

On open roads the M2 flies like the wind from 406 lb-ft of torque (produced between 2,650 and 5,870 rpm) and steers with the precision of Motogp bikes on winding bends. Of course, the red M1 and M2 buttons customize vehicle settings such as the Engine, Steering, Chassis, Braking, etc. You can also use the M Setup menu to manipulate these settings, whether COMFORT, SPORT, or SPORT PLUS modes. For example, the M2 was docile and felt normal and relaxed in COMFORT mode. It was not aggressive but can still get out when required. The brake setting is new and does not change the vehicle’s stopping power, only the position and feel of the pedal.

The level of individualization for the transmission is deep and methodical with six Drivelogic shift modes: three for manual mode and three for automatic. Moreover, you can use the carbon fiber paddles for shifting or the gear selector. BMW M also enhanced the overall performance of the M2 with standard M Drive Professional featuring a Drift Analyzer and 10-position M Traction Control. The M2 darts 0 to 60 mph in 4.1 seconds with the 6-speed while the 8-speed M Steptronic trims that time to 3.9 seconds.

The new BMW M2 is currently available in two solid and three metallic exterior hues: Alpine White, Black Sapphire metallic, Brooklyn Grey metallic, Toronto Red metallic, and the new Zandvoort Blue. Are you ready for a “small and in-charge” attitude from your ride? If so, the M2 is at your disposal with stellar acceleration, pinpoint braking, and slalom-like pivots while bursting through the unknown.

 

 

 

 

 

 

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INFINITI Motor Company, Tennessee State University, and the Black Automotive Media Group Unite to Host Automotive Internship

by Decisive Media
written by Decisive Media

Nashville, TN – A unique collaboration has been created for Tennessee State University (TSU) students interested in covering the automobile industry from a media and communications perspective. Dubbed The Driving Force (TDF), the Black Automotive Media Group (BAMG) sought out minority applicants from the Tenn.-established HBCU to participate in a 10-week, field-credit academic program that commingles virtual training, mentoring sessions, and in-person product experiences.

Supported by INFINITI, TDF guidance is designed to expose interns to opportunities as journalists, PR executives, and business professionals covering the auto industry.

“We thank INFINITI Motor Company and the Black Automotive Media Group for including TSU in this innovative partnership to benefit our students,” said TSU President Glenda Glover. “The automotive internship program gives TSU students access and opportunity to establish a successful career path in a leading industry.”

Participants will be able to showcase their work within various multimedia platforms at the end of the program. More importantly, they will interact with INFINITI guest speakers ranging from designers to product planners.

“As the Director of Academic Career Pathways and Partnerships, we are excited that our scholars have an opportunity to participate in this virtual internship with the BAMG and INFINITI,” stated Antoinette Hargrove Duke. “Our goal is to prepare TSU students for the real world and we believe through this experience, they will receive the practical training needed to close the skill gap before transitioning from college to their chosen careers.”

For the Spring 2023 academic session, TDF wholeheartedly welcomes the cohort of HBCU students from TSU. The program would not be possible without the commitment and resources from INFINITI.

“It’s imperative for organizations to cultivate the next generation of minority leaders, and we are honored to be part of this internship program,” said Craig Keeys, group vice president, INFINITI Americas. “The Driving Force internship at TSU gives students important opportunities to develop their skills, and helps organizations like INFINITI to identify individuals who can excel within the company’s staff.”

TDF is led by respected media specialists Kimatni D. Rawlins of Automotive Rhythms Communications, publisher Randi Payton, and Greg Morrison from Bumper2Bumpertv, with additional support from an array of Black automotive journalists and publishers.

“The goal is to continue expanding learning opportunities for scholars focusing on paths steered towards automotive communications,” stated Randi Payton, BAMG member and publishing pioneer. “I extended my media career by founding African Americans on Wheels magazine, which introduced thousands of journalists to automotive career opportunities. I am happy to continue that legacy with The Driving Force.”

# # #

About Tennessee State University

Founded in 1912, Tennessee State University is Nashville’s only public university, and is a premier, historically black university and land-grant institution offering 39 bachelor’s degree programs, 24 master’s degree programs, and eight doctoral degrees. TSU is a comprehensive research-intensive institution with a R-2 Carnegie designation and has a graduate school on its downtown Avon Williams Campus, along with the Otis Floyd Nursery Research Center in McMinnville, Tennessee. With a commitment to excellence, Tennessee State University provides students with a quality education in a nurturing and innovative environment that prepares them as alumni to be global leaders in every facet of society. Visit the University online at tnstate.edu.

About INFINITI

INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices based in the Americas, China and INFINITI International Markets based in Dubai. The INFINITI brand of premium automobiles are assembled in facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.

More information about INFINITI can be found at www.INFINITIUSA.com.

About the Black Automotive Media Group

The Black Automotive Media Group is a distinguished group of African American reporters and writers representing over 200 years of combined experience in automotive journalism within radio, television, print, experiential marketing, and social media. BAMG members either work for or own various automotive media platforms to bring equity to Black professionals working in the automotive industry. For additional details regarding The Driving Force HBCU, please visit AutomotiveRhythms.com.

#TennesseeStateUniversity #TSU #TSUTigers #HBCUPride #INFINITIMotors #INFINITIDiversity #BAMG #HBCUStrong #HBCU #HBCUInternship #Internships #InternshipStudent #Diversity #DiversityInternship #AutomotiveRhythms #Media #AutomotiveMedia #HBCUStudent #AutomotiveInternship #AutoCareers #AutomotiveCareers #KimatniRawlins

 

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2023 Mitsubishi Outlander PHEV: Epicly Talented and Sporty Family SUV

by Decisive Media
written by Decisive Media

It was an insightful media trip to Franklin, TN to visit with product planners, communications professionals, and Mitsubishi Motors engineers for a deeper understanding of the newly released 2023 Mitsubishi Outlander PHEV. The sporty and family SUV PHEV, a plug-in hybrid electric vehicle, has a combined driving range of 420 miles. If you decide to cruise around town in EV mode only, the battery affords the Outlander 38 all-electric miles. The Japanese seven-seat, three-row SUV is a winner for consumers looking for a crossover utility blessed with talent, sporty styling, rugged capabilities, and extended range.

From the time the reimagined gasoline model hit the scene last year, the company’s 330 dealer partners across the United States have been engaged and selling Outlanders like holiday cupcakes. We are not sure why Mitsubishi took so long to reinvigorate the product, but they are no longer a forgotten brand. Of course progress must continue to take over the consciousness of auto buyers since Honda, Hyundai, and Toyota come to mind in the value SUV market. Nevertheless, Mitsubishi is aware of its disposition and attacking the airwaves with product announcements and marketing campaigns to win over potential new buyers. Furthermore, if an all-electric vehicle is not in your foreseeable future, a PHEV may be perfect for your lifestyle in preparation for the impending mobility shift.

“Since its launch in March 2022, the gasoline version of the all-new Outlander has been a homerun, setting sales records monthly even in the face of global supply challenges,” said Mark Chaffin, MMNA president and CEO. “When sales begin in the U.S., the 2023 Outlander PHEV will take its place as the flagship of the Mitsubishi fleet. It is the most advanced and best-equipped vehicle we have ever sold, and it is the perfect blend of quiet and clean electric motoring with the range and ease of refueling of a gasoline-powered vehicle.”

The latest third-generation Outlander is larger, wider, more authentic, and more resilient than the model it replaces. With a solid and rigid physique and dazzling 20” two-tone alloy rims, the SUV is embraced by stellar visualization that translates to one of the most stylish SUVs on the market. According to Mitsubishi, the design ethos manifested from the phrase “I-Fu-Do-Do,” which equates to “authentic and majestic” in Japanese. Before this model, I had never considered an Outlander because it did not speak to me or offer any substantial benefits to my lifestyle. Well, now it does with a chiseled body, aggressive “Dynamic Shield” grille, tall robotic headlamps, a power liftgate, a panoramic sunroof, and an impressively curated interior that immediately caught my attention.

Mitsubishi Outlander PHEV Selects

2023 Outlander PHEV

2023 Outlander PHEV

Mitsubishi’s Global Warning plan will help establish a sustainable society by reducing the CO2 emissions of its new vehicles by 40% by 2030, with PHEVs as the focal point. The long-term goal is to achieve a net-zero carbon footprint by 2050. Thus, this platform is not new to the brand as they first experimented with electrification in 1971 with the MINICA EV and also sold a prior Outlander PHEV in other countries. The current 2023 Mitsubishi Outlander PHEV features a new generation of the Mitsubishi twin-motor 4WD PHEV system with more power produced from the front (114-horsepower) and rear (134-horsepower) motors that pair with a 20 kWh large capacity 350v lithium-ion drive battery. The 2.4-liter 4-cylinder MIVEC gas engine (132 horsepower) remains and pairs with a larger plastic-sealed gas tank (from 11.9 gallons to 14.8 gallons), reducing the vehicle’s weight and allowing for more fuel. The combined powertrain produces 248-horsepower, 332 lb/ft torque, and 64 MPGe. On the road, the Outlander PHEV is smooth, quick, and never felt underpowered. Additionally, the vehicle will always seek the electric motors as the first power source. Overall, the Outlander PHEV weighs 440 pounds more than the Outlander ICE (Internal Combustion Engine).

Regarding charging, the port is located on the Outlander PHEV’s rear passenger side. It will take 6.5 hours to charge the battery using a 240v level-2 charger and 38 minutes through level 3 DC fast charging up to 80%. The SUV features an EV button with four modes: Normal, Charge, Save, and EV mode. Then there is the Innovative Pedal which allows the driver to use one pedal for acceleration and braking for most driving scenarios.

Inside the PHEV I enjoyed the double-pained windows for noise reduction, genuine aluminum trim, multi-view cameras, smartphone wireless charging, window shades, 100v AC power sources, physical knobs on the 9″ touchscreen infotainment system, dynamic navigation graphics, and the impressive 9-speaker Bose premium sound system. However,  Mitsubishi needs to increase the size of the infotainment system since 9″ is small by today’s standards. In the rear, the third row folds out from the floor, but its use is for emergencies or small kids since long hauls would be uncomfortable. The high-quality cabin is spacious, and the softer materials add a flare of elegance. I also relished the massaging feature on the sporty seats.

On the road, the PHEV’s Super-All Wheel Control (S-AWC) offers superior gripping and agility capabilities. The dual-motor arrangement uses the rear motor to drive the rear axle and up-front employs the gas engine and motor to drive the front axle. This combo brings extra confidence behind the wheel, especially during high-speed turns which I experienced at a small racetrack in TN. The Outlander PHEV shifts dramatically from right to left with aplomb when an explosive maneuver is required. S-AWC has been upgraded with seven drive modes to tackle adverse weather or venture effortlessly through muddy terrain as I also experienced in a mud pit at the track. S-AWC simultaneously provided excellent handling performance, stability performance, and traction performance. The modes include Normal, Eco, Gravel, Power, Snow, Tarmac, and Mud.

With no federal incentives available, the 2023 Mitsubishi Outlander PHEV costs approximately $8,000 more than the ICE Outlander. Prices fluctuate from $39,845 for an SE model to $49,995 for the 40th Anniversary Edition. Safety abounds with packages like Adaptive Cruise Control with Traffic Jam Assist, Lane Keep Assist, Lane Departure Warning and Prevention, Traffic Sign Recognition, Driver Attention Alert, Automatic High Beam, and Hill Descent Control, to name a few. Lastly, Mitsubishi offers a 10-year/100,000-mile powertrain limited warranty and a 5-year/60,000-mile new vehicle limited warranty. Not bad for a vehicle that will be good to you in almost every department.

 

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2022 Lucid Air Grand Touring: Conscious Automotive Poetry

by Decisive Media
written by Decisive Media

The origin stories behind the branding of electric car manufacturer Lucid Motors are fascinating. For proper understanding, I had a chance to visit headquarters in Newark, CA to meet with designers, engineers, software developers, and communications executives as they discussed the intimate details of the company’s latest two models, highlighting the first volume production models. And just like Atlanta hip-hop group Outkast’s classic, the products are “so fresh and so clean!”

Two New Lucid Models

Excitement over new possibilities stemmed from drive time in the all-electric, high-performance 2022 Lucid Air Grand Touring (GT) and Grand Touring Performance (GTP) sedans and a day of immersion into the Lucid culture. For $154,000, the GT generates 819-horsepower and accelerates to 60 mph in just 3 seconds. The GTP increases output to 1,050 electric horses with a warping speed of 2.6 seconds from 0 to 60 mph. In this example, luxury car buyers can expect to spend $179,000 before the GTP’s potential $7,500 federal tax credit. These prices do not include the $1,500 destination fee. Yes, these high-end vehicles are slated for wealthy individuals who can afford the finer things, from second and third homes to yachts and opulent vacations.

Battery and Electrification Education

According to Lucid, the Lucid Air Grand Touring leads the EV industry in efficiency with an EPA-estimated range of up to 516 miles or 4.6 miles of driving range per kilowatt hour. The Lucid Electric Drive Unit features two motors (one up front and one in the rear) to create an AWD platform which came into play around the winding roads of the Santa Cruz mountains. The vehicle is balanced, and weight transfers are fluid for optimal performance. At higher speeds, the GT and GTP are stiff and compliant; while cruising, the vehicle is pure and seductive. Track-proven battery technology stems from Formula E experience where Lucid has provided the battery packs since 2018.

Initially partnering with Electrify America, the in-house engineered Lucid Air Battery Pack is compatible with any public charging station. It can deliver up to 300 miles of charge in approximately 21 minutes from the high-capacity 112 kWh (118 kWh GTP), 900v battery at a 350 kWh DC fast charger. Higher kWhs translate to a more extended driving range. The unit also features bi-directional capabilities to power your house if there is an outage. It converts the vehicle’s DC electricity (direct current) back to AC electricity (alternating current) through its onboard bi-directional charger. Also expect a 10-year / 100,000-mile battery warranty.

Launch Control

The Lucids power up when you unlock the doors and feature three drive mode settings: Smooth, Swift, and Sprint. Steering, torque, regeneration settings, and damping are all influenced by the mode of choice selected. Launch Control (LC) is my favorite performance feature, engaged out of Sprint mode. At PayPal Park we demonstrated LC which excited me emotionally as the Lucid Air Grand Touring Performance squatted into the suspension and blasted off upon full acceleration. There is nothing like the instantaneous acceleration of electric torque. Eric Bach, Lucid Senior Vice President of Product and Chief Engineer, also iterated how tire development is customized with brands like Michelin and Pirelli for the precise specs required.

One-pedal Driving

With two settings, one-pedal driving simulates braking when you release the throttle, but you can’t turn it off completely. I’m not a fan and had Lucid tame it down so I could manipulate the braking myself.

Special Edition Dream Edition

Before my Northern Cali visit, I had the pleasure of a spirited test drive around Fairfax County, Virginia in a special edition Eureka Gold Lucid Air Dream Edition. Sorry, Lucid sold all 520 units of the $169,900 limited production vehicle to forward thinkers who will be liberated by its 2.42 second 0 to 60 mph time. The vehicle’s design is emotionally appealing and its performance is magnificent. Depending on packaging, the maximum output is an astonishing 1,111-horsepower and 520 miles of range with 19″ wheels. Lucid was going for efficiency during the product planning process, but performance became the byproduct. In addition to the Dream Edition, GT, and GTP, the Lucid lineup includes the $87,400 Pure and the $107,400 Touring, which have begun production with availability in quarter four.

EV Software Development

Though the EV space comprises less than 3% of the US automotive market in totality, the goal is to continue developing battery-powered machines to reduce the carbon footprints that humans generate from their inventions. We must explore alternative fuel sources for a better, brighter, and cleaner future. Of course, helping to spearhead that charge is EV startup Lucid Motors, with a 500-acre manufacturing plant in Arizona. The company also develops the majority of its core technologies and software in-house. Derrick Carty, VP of Software Platform, explained that the audio system, Android-based operating system, and navigation are designed and implemented directly by Lucid. With 50 plus computers in the vehicle and five unique operating systems, updates can be executed over-the-air including the active suspension and acoustic settings. Lucid is off to a great start, but the features need to be enhanced to reflect the price point of the vehicles. I found the audio to be a bit weak and had some frustrations with the navigation. Lucid says the best listening experience is with Adobe recorded music such as Tidal.

Exterior Design

Stylistically, the Air is as unique and titillating as they come. Derek Jenkins, Lucid Senior VP of Design and Brand, stated how they looked at aircraft designs for inspiration. With 100% aluminum architecture, the Grand Touring is long and sits extremely low for better aerodynamics. An all-glass canopy (roof) extends from the windshield in an interesting one-piece glass and roof combo that is outlined by aluminum trim to create a two-tone effect no matter if you select a Quantum Grey, Cosmos Silver, Infinite Black, Stellar White, or Zenith Red hue. However, remember that glass attracts heat, especially in regions like Florida. A large cavity under the front hood provides 280 liters of storage. Easy entry into the vehicle stem from 90-degree door openings and a choice of three 21-inch, one 20-inch, and one 19-inch rim design provides character. Lucid also placed 14 cameras and 32 sensors around the Airs. In the rear, the largest single-piece taillamp in the industry flows with the clamshell opening trunk.

Interior Design

A 34” main screen and 12.3” center stack touch display operates everything from the steering wheel and mirror adjustments to the 21-speaker “Surreal Sound” audio system, massage, and climate settings. At the same time, open-pore wood accentuates the two-tone cabin. Inside is very spacious with headroom for taller individuals and no visible blind spots.

“The day is bright, and the air is clear after the midday sun burns off a hazy morning Sunlight intensifies the colors and highlights the coastal landscape.” Santa Cruz Interior Description

Retailers and Service

Enter any Lucid Retail Studio to customize your vehicle and familiarize yourself with the brand. The lifestyle space features a lounge, display vehicles, visual content, and a 4K Virtual Reality Experience Configurator for customers to personalize their sedan from exterior hues to interior material selections, all inspired by and named after specific cities in California such as Santa Monica, Santa Cruz, and Tahoe. You can also select your Lucid Air entirely online at www.LucidMotors.com.

For maintenance, Lucid will place a service center in the vicinity of every retailer. Some of these locations will also perform bodywork. The EV maker will also provide mobile service to go along with the over-the-air software updates. Lastly, there is the option of Lucid staff picking up your vehicle for service.

EV Conclusion

It was a pure moment of reflection into the future of mobility as the emergence of electrification conversations continues to take precedence in an era of global warming and planetary resource depletion. Every major automaker plans to launch an EV within the next ten years, from Audi to Bentley (if they haven’t already). In the mix is Lucid, who is primed for the bevy of conscious consumers looking for evolutionary change.

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Philly Lifestyle Tour with Actress Nafessa Williams and the 2022 Lexus NX

by Decisive Media
written by Decisive Media

It was an energetic weekend in “The City of Brotherly Love” with Nafessa Williams as the “Black Lightning” actress gave Automotive Rhythms a glimpse into her world of film, philanthropy, and entrepreneurship while rolling around town in a Grecian Water 2022 Lexus NX 350 Luxury AWD. You’ll also see the Philly native starring in the upcoming Whitney Houston biopic “I Wanna Dance With Somebody.”

To integrate the luxury brand with urban lifestyles and culture, Lexus has utilized the NX over the past year as a platform for Black entertainers, pro athletes, social influencers, and thought leaders to express themselves to their audiences in another light. For example, from a philanthropic perspective, Nafessa is a stern believer in uplifting the community that uplifted her. The jubilation we witnessed while she spoke and practiced with the cheer squad teens was priceless, yet fulfilling since our youth need increased inspiration from those that have previously walked in their shoes.

“Yes, it felt good cruising through my childhood neighborhood in the NX to visit the Northwest Raiders, who I sponsor and previously cheered for,” stated Williams. “Wow, returning brought back that competitive energy of wanting to be the best team in the city. I got that from growing up right here in Philly!”

As I always say, “lead by example so your child becomes the example.” Correspondingly, safety is a crucial tenet for mentoring younger girls. As a big sister and protector, Nafessa is a fan of Lexus Safety System+ 3.0 (LSS+ 3.0), which adds confidence and assurance to her drive. The advanced LSS+ 3.0 includes a new E-Latch and Safe Exit Assist that uses blind-spot monitors to prevent occupants from opening a door if the Lexus detects another vehicle approaching too close.

When she’s in her entertainment element, the actress and entrepreneur exhibits pinpoint focus to accomplish her multitude of studio responsibilities. For example, Nafessa just finished filming the role of Robyn Crawford in “I Wanna Dance with Somebody,” directed by Kasi Lemmons. Additionally, she recently wrapped Lee Daniels’ FX pilot, “The Spook Who Sat by the Door,” opposite Y’lan Noel and Nathan Darrow. Moreover, the performer finalized the production of “A Holiday Chance” with Sharon Leal. But more importantly, Nafessa Williams completed the 4th and final season of the CW Series Black Lightning alongside Cress Williams and China Anne McClain. Her character was notably the first Black lesbian superhero ever portrayed on television. Other TV credits include the CBS Series Code Black and her recurring role on the hit Showtime Series Twin Peaks.

The Philly native worked meticulously from the ground up to manifest her dreams. On the feature side, she can be seen in the Deon Taylor’s “Black and Blue,” starring Naomie Harris, Frank Grillo, and Tyrese Gibson. Lastly, Nafessa plays in the Sundance hit “Burning Sands,” which streams on Netflix. For entertainment outside of the big screen, she revels in newfangled automotive technology with a 14″ touchscreen and Lexus Interface. It uses cloud-based connectivity and a “Hey Lexus” voice assistant to satisfy driver requests. Connecting her phone is seamless using Wireless Apple CarPlay to take calls or chill out to the symphony of her favorite artists through the 17-speaker Mark Levinson premium audio system. More importantly, wireless phone charging is a must.

To enjoy the day after touring Nafessa’s neighborhood, we set course to a few iconic Philadelphia locations such as Boat House Row, the Philly Museum of Art and Rocky Stairs, the Ben Franklin Bridge, and the popular LOVE Sculpture at John F. Kennedy Plaza where locals and tourists alike visit incessantly for selfies and photos with friends and family. While cruising, she took note of her driver-inspired cockpit, designed with the philosophy of perfect balance where key features are placed within reach and right where you need them.

When prepping for scenes, Nafessa is all about fashion and beauty care whether it’s with hair styling, her wardrobe, or the appeal of the NX which is blessed with an attention-grabbing spindle grille, LED headlights, LED “blade” taillamps, and sporty styling including 20” 20-spoke alloy rims. Expect an MSRP of $49,000 for the 2022 NX-350 Luxury AWD model, and make sure to tap into the Digital Key. It lets the driver use their phone as a key without having the fob present.

Collaborations are essential for success; therefore, keep upping your game people while giving back to those in need. And please go, “experience amazing!”

 

 

 

 

 

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2022 Audi RS e-tron GT in Tango Red Metallic: The Quiet Storm

by Decisive Media
written by Decisive Media

Long, low, and wide, a storm is on the way. It won’t make a sound, but you’ll immediately feel the wrath of the 2022 Audi RS e-tron GT when you hit it. Performance resonates from 590-horsepower (637 in Boost Mode), 612 lb-ft of torque, quattro AWD, and an adaptive air suspension. A carbon fiber roof, mirrors, rear diffuser, and front air inlets add to the magnetism of our Tango Red Metallic high-performance electric Gran Turismo.

Zero Emissions Admissions

Of course, the world is facing a global warming crisis requiring the reduction of humankind’s carbon footprint. From what we eat, such as animal factory farming, to how we travel negatively impacts the air we breathe and Mother Earth’s reactions to the deteriorating lifestyle habits. With that, every major automaker has shifted to the production of electric vehicles (EVs). Some brands are already 100% EV companies like Rivian, Tesla, and Lucid. Audi’s theme is dubbed the “Future is Electric” and plans on converting 30% of its fleet to full EVs or plug-in hybrids by 2025. By 2050 the entire company should be net CO2 neutral based on executive proclamations.

Audi e-tron Ecosystem

I’ve had the pleasure of test-driving Audi’s entire e-tron fleet and am pretty impressed. The 2022 RS e-tron GT and e-tron GT are the big boys of the family and provide supercar performance attributes in the form of an EV. My Tango Red Metallic RS handled corners with aplomb at high speeds, stopped on a dime, and accelerated like cheetahs in Masai Mara while emulating the digital sound effects of the Millennium Falcon from Star Wars. Audi drive select will keep the battery in check since the electric driving range is an EPA-estimated 232 miles for the RS. But the odometer stated 265 miles on my ride. In Efficiency mode, the vehicle will stretch out your mileage; in Dynamic mode, the RS blasts off whenever you tap the throttle. But every time you do so, conscious thinking about where and when to recharge takes precedence. The good news is that Audi will provide three years of complimentary DC fast charging through Electrify America and its 800 charging stations (3,500 individual chargers) throughout the country. In addition, Audi Care for EVs will handle service for $999 over three years. Moreover, Audi will assist owners in setting up an Electrify America Level 2 AC charger in their home.

Styling Amenities & the Year One Package

To differentiate your e-tron GT from the next, Audi decorates the sports car in nine hues and curates six interior Dinamica/Leatherette or Fine Nappa leather options. Standard 20” alloy rims pair with the GT unless you upgrade to one of the performance packages. Specifically, the RS e-tron GT is blessed with a lightweight, high-strength, carbon fiber roof and the technological Matrix-design headlights with Audi laser light are available as an intelligent upgrade.

This model I test drove for a week topped at $161,890, including the $20,350 Year One Package. At first, it may sound expensive, but your vehicle will be enhanced with over ten critical, performance-oriented and alluring features. Year One includes 21” 5-twin spoke-concave rims wrapped in Goodyear Eagle F1 265/35 R21 summer tires, Audi laser lights, Blacked-out logo and emblems, ceramic brakes with massive red calipers, carbon-fiber trim, carbon-fiber side sills, Fine Nappa Leather performance seats with honeycomb stitching and a massaging feature, and rear wheel steering. You also receive the enticing RS interior design package with a black cockpit, red seatbelts, and red contrasting.

Electrified Performance Attributes

The RS e-tron GT is potent in every respect. Raw energy is produced through a 93 kWh battery with active liquid cooling, dual synchronous electric motors with adjustable regenerative braking, a single-speed front transmission, and a two-speed rear transmission. Top track speed is 155 mph, and electric quattro drive with torque vectoring increases handling capabilities. The Alcantara-wrapped flat-bottom steering wheel made me feel like Lewis Hamilton every time I jumped in the cockpit. It’s challenging driving without flooring it at every light. To repower your EV, Audi says 10 minutes of DC charging will restore 120 miles and 22 minutes roughly 180 miles. Keep in mind that these times are predicated on using a 270 kWh or higher charger.

EV Charging Infrastructure

There are three levels of charging: Level 1 (your home outlet), Level 2 (240v in-home installation or public), and Level 3, aka DC Fast Charging which are mostly installed at public retail locations. Level 1 is the slowest and gives you 3 to 5 miles per hour. Level 2 is the most convenient since it will majorly take place at home overnight and energizes your ride 15 to 30 miles an hour. DC is the way to go when you are traveling with a low battery. I utilized EVgo (only found 50 kWh chargers) since I could not find an Electrify America in my vicinity. Fast chargers are available from 25 kWh to 350 kW for passenger EVs. Electrify America builds 150 kWh and 350 kWh chargers and would be the network of choice if they were close to my home. Yet, Tesla has the most stable and efficient charging ecosystem and partly why they sell so many EVs.

My weeklong reservation with the e-tron was purifying, unique, and fulfilling. Though the experience came with a few hiccups due to the charging network, I am confident that expansion is on the way. Do you think you are ready for a mobility shift towards electric high-performance by way of the 2022 Audi e-tron GT? If so, the halo vehicle is currently on sale in the US and ready for configuration at audiusa.com. Pricing starts at $99,900 for the e-Tron GT and $139,900 for the RS e-Tron GT.

Tags: Automotive Rhythms, 2022 Audi RS e-tron GT, 2022 Audi e-tron GT quattro, Electric mobility, EV cars, electric performance vehicles, green cars, autoganic, electric gran Turismo, electric motors, electric quattro, Audi RS, Electric racing, electric motorsports, Mark Dahncke Audi, Audi Etron, Audi Evs, Audi electric vehicles, EV Go, Zero emissions, Tango Red Audi RS e-tron GT, Electrify America charging stations, high-performance electric grand tourer, Audi e-tron Year One Package, Goodyear Eagle F1 265/35 R21 summer tires, Kimatni Rawlins and Audi etron

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Sports Reporter Monica McNutt and the 2022 Lexus NX: Harlem Lifestyle Tour

by Decisive Media
written by Decisive Media

Welcome to the wonderful sports world of Monica McNutt, who you have recently seen covering the NBA finals, interviewing Steph Curry, breaking bread with Brian Windhorst, and reporting on the 2022 NBA Draft. The National TV Sports Reporter and Analyst is one of the most recognizable female personalities on your home screen and is a consummate professional with an in-depth understanding of the game and the business of the game. Yet, her candor, lively vibe, and energetic persona are so attractive that everyone from young athletes to everyday moms and dads gravitates toward her uplifting persona.

Born and raised in Prince Georges County, Maryland, Automotive Rhythms recently had a chance to connect with the former University of Georgetown women’s basketball standout player on the tenets of her lifestyle from broadcast journalism to wellness and community development. It was a fascinating day as we were immediately enveloped by the eclectic vibration of Harlem, NY where she currently resides. One of the values introduced to our team was her profound dedication to the wellness space and her love for art, culture, music, and Caribbean cuisine.

With a newfangled Lexus USA partnership, the Harlem native profiled her multifaceted universe through the lens of Automotive Rhythms TV to reach yet another audience. This relationship extends her coverage outside of the NY Nicks studio, MSG Networks, the ESPN family, and The Jr. NBA Coaches Corner Podcast. Yes, Monica just may be the hardest and smartest working woman in sports entertainment.

“I have found that getting to do multiple things makes you better at all things,” once stated Monica McNutt for the Washington Post.

Of course, Monica is always on the move for game coverage, so she prefers a capable and sporty ride to keep up with her work and lifestyle demands. Therefore the TV analyst is getting that plus some from the all-new, next-level 2022 Lexus NX 350h Luxury in Grecian Water. It features an attention-seeking spindle grille, LED “blade” taillamps, 20” alloy spins, jeweled exterior trimming, Lexus Interface 14″ touchscreen, 64-color ambient lighting, and an intuitively designed, driver-inspired cockpit. And with all-wheel drive, you know the Japanese crossover has smooth handles like Monica’s jump shot. Moreover, the NX 350h keeps her flowing seamlessly from the studio to the court with its efficient and sporty 2.5-liter hybrid engine.

To keep her energy and spirit balanced from the rigors of corporate responsibility, Monica walked us through her pathway toward healthy living, focused fitness goals, and philanthropic outreach. These are vital principles that mostly take precedence over other activities. During our NY culture tour, she taught a spin class at Harlem Cycle, stopped by Root Juicery of Harlem to refuel with purifying sustenance, and honored the beautiful work of Grow Our Game, a girls basketball organization founded by Chiené Joy Jones that utilizes the sport to keep the youth attentive and active. Monica said it’s pertinent reaching back to the upcoming generation of female sports enthusiasts. This means that safety is also important. No problem since the Lexus NX features LSS+ 3.0 (Lexus Safety System), one of, if not the most advanced suite of standard safety features in its class including new E-Latch and Safe Exit Assist.

For entertainment, while cruising from location to location, such as the Apollo Theater, she reveled in the NX’s innovative technology, including the 14″ Touch Display and Lexus Interface. It uses cloud-based connectivity and a “Hey Lexus” virtual voice assistant to satisfy driver requests. Connecting her phone was straightforward using wireless Apple CarPlay to take calls or chill out to the symphony of her favorite artist Lauren Hill through the 17-speaker Mark Levinson premium audio system. More importantly, wireless phone charging is a must since Monica has too many LPS Consulting PR opportunities coming through for her battery to die. Ah yes, there’s nothing like a fully-loaded experience!

Expect an MSRP of $53,840 for the 2022 Lexus NX 350h AWD Luxury model. And make sure to tap into the Digital Key, an available service and NX feature. It lets the driver use their phone as a key without having the fob present. Additionally, owners can share it with family or friends so they can access and drive your NX. Writing yet another chapter in the book of compact luxury SUVs, the all-new Lexus NX expands upon the legacy it has carved out in the segment and continues to win over youthful souls like Monica. Whether in-studio, curating concepts, or mentoring our children, Monica McNutt is set on uplifting the community.

Now please go “experience amazing” exclusively at your local Lexus dealer.

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HBCU Students from North Carolina A&T to Participate in Multimedia Internship with Audi of America and the Black Automotive Media Group

by Decisive Media
written by Decisive Media

Now in its second year, the Black Automotive Media Group internship program, dubbed “The Driving Force,” exposes students to career opportunities in the automobile industry, including automobile manufacturers, automobile multimedia, and other automobile industry suppliers and businesses.

A unique partnership has been created for students interested in exploring myriad career opportunities within the automobile industry. Through the Black Automotive Media Group (BAMG), students from Historically Black Colleges and Universities (HBCUs) participate in The Driving Force (TDF), a 10-week, virtual, field-credit internship comprising training and mentoring sessions. While this course is supported by automobile manufacturers seeking diverse talent pipelines for future employment within their companies, participating students also learn about auto industry career opportunities at the multimedia, sales, marketing, and supplier levels.

For the Spring, 2022 academic semester, TDF welcomes students from North Carolina Agricultural and Technical State University in Greensboro, North Carolina. More importantly, this internship would not be possible without the forward thinking and support of Audi of America, based in Herndon, Virginia.

“Our collaboration with North Carolina A&T State University and Audi marks the 6th academic curriculum with HBCUs that allows us to extend new opportunities to minority students,” said BAMG founding member Kimatni D. Rawlins. “The Driving Force will continue to help shape career pathways for talented interns while offering more perspective on the automotive industry’s various fields.”

TDF evolved following a series of discussions between automakers and BAMG members in 2020. While those conversations began with an effort to improve the diversity and inclusion of African American journalists covering the industry, the opportunity presented itself to help prepare the next generation of automobile industry professionals.

“Audi of America is proud to partner with the Black Automotive Media Group in support of these incredible students at North Carolina A&T University,” said Tara Rush, Audi of America chief marketing officer. “We believe our commitment to an inclusive and equitable workplace means not only increasing awareness for career opportunities within the automotive industry, but also building additional pathways for diverse student talent to gain experience in the industry through programs like this.”

The program is led by respected automotive media experts Kimatni D. Rawlins of Automotive Rhythms Communications, publisher Teia B. Collier, and media guru Marcus Amick.

“We are grateful and thrilled that our students have the opportunity to learn, practice and grow in such an important industry. We are forever indebted to the BAMG for their vision and inviting us into their fold,” said Robbie R. Morganfield, Ph.D., Interim Chair.

# # #

About North Carolina A&T University

North Carolina Agricultural and Technical State University is the nation’s largest historically Black university, as well as its top ranked (Money magazine, Best Colleges). It is a land-grant, doctoral university, classified as “high research” by the Carnegie Foundation and a constituent member of the University of North Carolina System. A&T is known for its leadership in producing graduates in engineering, agriculture and other STEM fields. The university was founded in 1891 and is located in Greensboro, North Carolina.

About Audi of America

At Audi of America, we believe the Future is Electric. By 2025, our U.S. model lineup will be 30 percent electrified, including fully electric and plug-in hybrid vehicles. Globally, we are committed to net CO2 neutrality by 2050. In 2021, Audi sold 196,038 vehicles in the U.S. and more fully electric models than ever before, with electric vehicle deliveries up by more than 50% over 2020. Learn more about who we are and how we’re working to create a more sustainable, innovative, and inclusive future at audiusa.com or media.audiusa.com.

About the Black Automotive Media Group

The Black Automotive Media Group is a distinguished group of African American reporters and writers representing over 200 years of combined experience in automotive journalism within radio, television, print, experiential marketing, and social media. BAMG members either work for or own various automotive media platforms with a primary objective to bring equity to Black professionals who work within the automotive industry. For additional details regarding The Driving Force HBCU program, please visit AutomotiveRhythms.com.

Tags: About North Carolina A&T University, Audi of America, Audi Diversity, Automotive media, Automotive journalist, car journalist, BAMG, Kimatni Rawlins, Black Automotive Media Group, automotive rhythms, Automotive Rhythms TV,  Bumper2Bumpertv, HBCU internships, HBCU Student, Automotive Internship, Auto Careers, Automotive Careers, Black Collegiate Students, HBCU Pride, HBCU Strong,  Internship Student,

#Audi #AudiDiversity #NCAT #AutomotiveRhythms #HBCUPride #BAMG #HBCUStrong #HBCU #HBCUInternship #FitFathers #Internships #InternshipStudent #BlackStudents #Media #AutomotiveMedia #HBCUStudent #AutomotiveInternship #AutoCareers #AutomotiveCareers #KimatniRawlins HBCU Buzz

Automotive Rhythms 

https://www.automotiverhythms.com/hbcu-students-from-north-carolina-at-to-participate-in-multimedia-internship-with-audi-the-black-automotive-media-group/

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HBCU Students from North Carolina A&T to Participate in Multimedia Internship with Audi of America and the Black Automotive Media Group

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