Decisive Media Network is committed to providing consumer automotive content to untapped and underserved markets. In 1995, Randi Payton launched the first national magazines for African Americans, Latinos, and Asians. He is an internet pioneer who launched the first automotive website in the U.S. in 1995. Consumer automotive content that goes beyond enthusiast market to help people of all cultural groups make informed decisions about new vehicle purchases by providing them a complete vehicle review.