Kia America’s return to the Super Bowl will feature the all-new, all-electric Kia EV6. Arriving in showrooms in early 2022, EV6 is the first model to be launched under Kia’s Plan S strategy which puts electrification at the forefront of the company’s future. Kia’s first dedicated electric vehicle also marks the first time a Korean vehicle manufacturer has received carbon footprint certification and a ‘Carbon Measured’ label from the Carbon Trust, the global climate change and sustainability consultancy.
In addition, supporting the Super Bowl LVI campaign and as part of Kia’s celebrated Accelerate The Good Program, Kia has announced a partnership with pet adoption charity, Petfinder Foundation, to provide “Kia Pet Adoption Grants” to help shelter animals find their forever homes. Additional details will be released closer to the game.
“Kia’s 13th Super Bowl advertisement is the centerpiece of a comprehensive marketing campaign which will include digital, social, out-of-home and a very special new CSR program in partnership with The Petfinder Foundation,” said Russell Wager, vice president, marketing, Kia America.